🎙️ Podcast: Talking Design on Life Elsewhere with Norman B

"Rebranding. Refugees. Emotive Music." with Norman B on Life Elsewhere.

Need a break from your latest Murder Podcast? 🔪🩸 I got to geek out with Norman B on Life Elsewhere about branding, logo design, and a customer-centric design process (plus: logo fails!). Have a listen!

Take a close look at the image. It was posted on social media by accomplished design and branding expert Josh Klenert. In this edition of Life Elsewhere we talk with Josh about his post. In the Latest Unbranded column Eddie Bauer the esteemed retail mainstay for outerwear, clothing, footwear and accessories for outdoor recreation has rebranded with a new logo. Klenert says this is unfortunate because the one-hundred-year-old retailer’s original logo was perfectly fitting and did not need an update. In the Unbranded Next? column Klenert suggests what some iconic logos could look like if they were redesigned. FedEx, IBM, Disney, Coca Cola etc become bland, sans serif disasters. Josh Klenert does not shy away from expressing his outrage if any of these brands decided to rebrand. In the third column, Design Undo we see the evolution of two brands that have gone through significant logo design changes only to return to what Josh describes as more appropriate for the brand. This is a fascinating conversation, Josh Klenert explains what a logo is and what is it for. Is a logo branding or is branding a logo? The international language of logos and we discover what was the first logo Josh tried to draw as a child.