The Wedge

Bank of the West

Modernizing for the Digital Era

At Bank of the West we merged tradition with innovation, working to establish a contemporary financial hub offering state-of-the-art digital products. Our journey began with a recognition of the limitations posed by outdated customer experiences, hindering growth opportunities.

As Head of Product Design, I collaborated across channels and products, overseeing online banking, mobile app development, design systems, and account originations. Together with my team, we spearheaded a significant transformation to reimagine customer experiences across all lines of business.

Core initiatives:

• Rebuild of Account originations platform

• Mobile app design and feature strategy

• 1% for the Planet account launch and integration

• Carbon tracker tool - first of it's kind

• Online banking initiatives

• Digital only bank innovation and brand

• Design language + systems